INSTITUTE OF BANK MANAGEMENT
"A CENTRE OF EXCELLENCE IN THE SERVICE OF BANKS, FIS AND THEIR CUSTOMERS"
(AN INSTITUTE SPONSORED BY RBI, NABARD AND FIVE PSU BANKS)
WHY THIS PROGRAMME?
In recent times, the focus of banking has shifted from bank-oriented financial services to strongly market-oriented services with highly competitive new competitors. This shift in focus resulted in intense competition and the overall performance of banks becomes increasingly subject to external as well as market factors. As such, the strategy for retail banking has also shifted in different ways and at varying speeds with the evolution of the market-oriented system and strategy.
The intense competition in the retail segment has compelled the banks to shift their focus into specific financial services to facilitate emerging market needs and changing lifestyles.
In India, retail banking offers tremendous opportunities to the banking sector in the backdrop of stable economic growth, expanding market in consumer durables segment, growing middle class and suitable demographic profile of the population.
With the changing dynamics of retail banking, it is important that banks restructure and reorganize their strategies in order to confront changing customer demands and mounting competition in the segment. Therefore, there is a need to understand and upgrade the marketing skills in the retail segment for tapping the growing market in this segment. Moreover, strategic planning for selling retail banking products and ensuring proper customer service also requires adequate attention.
a) To sensitize the bank officers about the strategic needs for effective retail banking.
b) To enhance the skills in the areas of marketing and other strategies for increasing the business volume in retail segment profitably.
c) To highlight the issues in future of retail banking in the changing dynamics of retail segments for better profitability.
Understanding the intricacies of the changing dynamics of Retail Banking.
Marketing Strategies for Retail Banking.
Strategies to tap of business under retail segment and Profit Planning.
Marketing of Asset and Liability products under Retail Segment.
NPA Management in Retail Segment.
The actual programme content may be customised to suit participants' profile.
The methodology includes a mix of classroom lectures, discussions, experience sharing, case exercises, group discussions etc.
Officers of Commercial Banks, Regional Rural Banks, State Co-operative Banks and Small Finance Banks.
The programme will commence at 9:30 a.m. May 14, 2019 (Tuesday) and will be over by 5:00 p.m. May 17, 2019 (Friday).We provide hostel accommodation on a twin sharing basis.
Participant should be nominated by his/her organization through email: firstname.lastname@example.org or Fax (+91)-361-2363103, 2363102. The nomination will be accepted on first come first serve basis and the last date for receiving nomination is May 03, 2019.
IIBM campus (Near KendriyaVidyalaya, Khanapara), JawaharNagar, Guwahati-781022. Those coming by air may avail pre-paid taxi from LokapriyaGopinathBordoloi Airport Guwahati to IIBM. Those coming by train may avail autorickshaw/taxi from Guwahati railway station to IIBM. For details regarding the location of IIBM please visit our website.
Ola and Uber Services are also available in Guwahati.
The all-inclusive fee for the programme is as below:
Commercial Banks and others
Sponsor Banks of IIBM viz. RBI, NABARD, SBI, United Bank of India, UCO Bank, Central Bank of India, Allahabad Bank & Punjab National Bank
Co-operative Banks & RRBs
Generally, payment of participation fees is to be made in advance through
National Electronic Fund Transfer (NEFT) on or before the due date for
submission of nomination. In exceptional cases a Demand Draft/Pay Order
drawn in favour of Indian Institute of Bank Management payable at Guwahati
may be forwarded along with hard copy of nominations. It may kindly be
ensured that the officers being deputed for training carries details of
remittance of programme fees. Details of our Bank Account are as follows:
INDIAN INSTITUTE OF BANK MANAGEMENT
Bank A/c No.
S B A/c
Name of the Branch
Name of the Bank
STATE BANK OF INDIA
"Payment of fees for all employees of RBI shall be borne by RBI, Guwahati. A copy of nomination letter may be sent to RBI Guwahati for facilitating payment on time."
b. While remitting programme participation fee kindly advise us the following
Title of Programme including
|Name of the Participant/s||Name of Bank/ Organisation|
of Fee ₹